This blog post introduces how to effectively convey your self-produced promotional video experience in a marketing resume and connect it to practical skills.
My Background
I’ve been told that I loved TV intensely from a very young age. Apparently, whenever commercials came on, I would stop crying and stare intently at the screen. Even now, I spend more time watching commercials than dramas or variety shows. I suspect I inherited this tendency from my grandfather. My grandfather dreamed of becoming a film director. Although he never realized that dream, he studied film extensively, which means we connect incredibly well. He hoped my father would take an interest in film and fulfill his unfulfilled dream, but my father had absolutely no interest in movies. Even when I told him about my dream of becoming a commercial director, he opposed it. However, my grandfather became my steadfast supporter, enabling me to apply to the Advertising and Public Relations Department. I have a vivid imagination and often come up with unique ideas. Sometimes they were so unconventional that people around me couldn’t understand them. I realized this was due to my lack of explanatory skills, so I worked hard to communicate my thoughts clearly. I came to understand that to accurately convey my ideas to others, I first needed to organize my own thoughts clearly. Thus, I organized my thoughts by clearly listing the origin, purpose, and application of my ideas, then patiently helped others understand them step by step. I also consistently read marketing books to build expertise and used self-improvement books to fill my knowledge gaps. This growth process laid the foundation for me to become the top ‘advertising professional’ I aspire to be.
School Days
In high school, I formed an advertising club. Though we were all interested, none of us had experience producing ads, so we were inexperienced, but we were united by passion alone. We collaborated with the broadcasting club to borrow cameras and asked a friend who was the broadcasting club announcer to do the narration, producing public service announcements that we uploaded to YouTube. Though our beginnings were humble, we gradually improved. Finally, we participated in a youth advertising contest and had the joy of winning a bronze award. After entering university, I filmed a promotional video for my alma mater with my high school club friends. We produced a promotional video for new students, paying close attention to highlighting our school’s philosophy, learning atmosphere, and facilities for students. It was deeply satisfying and a source of pride knowing that juniors would see the promotional material we created.
Strengths and Weaknesses
I’m not accustomed to approaching others first, so it takes me a while to warm up to people. However, I’m not introverted or shy. I believe that what boils quickly cools quickly. While it takes time to become close, once I form a bond with someone, it’s deep and long-lasting. I prefer collaborative work over working alone. I enjoy the process of exchanging ideas, discussing, and communicating to achieve good results. When faced with difficulties, I make quick decisions and possess strong drive to execute planned tasks, giving me the ability to lead a team well. I believe my quick decision-making and problem-solving skills during execution build trust among team members. My abilities have expanded further through various projects. My open-minded approach, accepting diverse perspectives without bias, greatly aids in generating creative ideas. Rather than insisting on my own views, I am inclined to gather and reconcile different opinions. I also possess the humility to accept others’ criticism, allowing me to re-evaluate and refine my own approach. Based on these qualities, I am confident in my ability to excel in your company’s work.
Reasons for Applying and Aspirations
The internet occupies a significant part of our lives. Recognizing this, I became interested in ○○ Media, a leader in internet marketing, and researched your company extensively. Your management philosophy of ○○○○○ and your ○○○○ approach to work resonated deeply with me. I am confident that your company will recognize my abilities. Through relentless effort, I acquired marketing knowledge and developed proficiency in advertising-related computer programs during my advertising club activities in school. Possessing leadership skills, multifaceted thinking abilities, and creative ideas, I will strive to be recognized as a capable talent at your company. I will do my utmost to establish your company as the top domestic player and a world-class leader through a differentiated strategy that competitors entering the internet marketing business cannot match.
