This blog post guides you on how your journalism/reporting experience and writing skills become a differentiated competitive edge in PR roles, offering practical expression strategies to connect them to press release writing and communication capabilities.

Please describe your motivation for applying to CJ

“What CJ does best = What I know best = Culture”
What I know best is ‘culture’. I categorize culture into three main types. First, the ‘new things’ created by individuals. Second, the ‘organized culture’ built upon this. And third, the ‘world’s culture’ encountered within larger organizations. I believe the perfect harmony of these three is precisely what CJ’s advertising and slogans embody: ‘We create culture.’ This was enough to reignite the passion I had temporarily set aside after leaving my job to focus on childcare and married life.
‘Creating something new’ stems from individual creativity. While studying Cultural Content, my team won an award in a policy contest with a proposal titled ‘Foreign Language Education Policy Measures for the Globalization of Hangeul’. Among applicants focused solely on economics, politics, and IT, our team’s idea truly stood out. Breaking existing frameworks, attempting change, and creating new momentum is what CJ excels at—and what I excel at.
CJ’s ‘young and strong corporate culture’ is achieved through individual effort combined with the harmony of the entire organization. That harmony stems from ‘communication’. CJ’s outstanding corporate culture—where everyone from the CEO down freely communicates via established hotlines, and anyone can freely propose ideas that become new growth engines—serves as a catalyst that elevates individual will for change and creativity. I will grow as a CJ talent who develops both individuals and the organization through communication.
Finally, the ‘power to make Korean things global’ represents the pinnacle of CJ’s cultural initiatives, which it has pioneered ahead of any other company. At ○○○, I have written articles on numerous cultural contents and interviewed artists from around the world, constantly pondering how to develop ‘the most Korean elements into the most global ones’. I will become a talent who can powerfully expand CJ’s network and its accumulated achievements. I humbly request the opportunity to fulfill my second dream in life, one I have long nurtured, at CJ.

Please describe your knowledge, skills, and experience relevant to the position in detail

“Just as those who have eaten meat know how to eat it well, those who have written articles know how to write them well.”
I wish to join CJ’s PR team handling media relations. I graduated from A University’s Global Cultural Content Department and worked as a trainee reporter at ○○○ before becoming a reporter for their special coverage team. Unlike general news reporting, I handled special interviews, feature/investigative pieces, and was primarily responsible for covering cultural content-related artist interviews, visits by world-renowned musicians, exhibitions, Korean art, performances, travel, and trends.
Interestingly, even a major exclusive story allocated 6-8 pages often starts with just a one-page press release. As a trainee reporter, my entire day was spent turning hundreds of press releases pouring in from domestic and international companies, public institutions, and social organizations into articles.
It takes at most an hour for a single press release to become an article. There’s simply nothing more to add or wonder about. It’s that uninteresting. But every day, a few press releases catch my eye. Even on that same single page, there’s clearly content that makes me want to know more, ask questions, and share it. If a reporter who isn’t an expert on that company finds it interesting, it means the same for the general reader. When I followed up with additional reporting, it invariably became a scoop.
Corporate press releases are that important. I will not write press releases with the irresponsible mindset of hoping journalists, who are not experts on CJ, will figure it out and write well on their own. I believe a single press release is more important than a single promotion with a massive budget. I will strategize media relations to introduce CJ to the world in the most impressive way possible. In this era where the distance between customers and companies is shrinking, I aspire to be a PR team member who delivers the best possible image of CJ to customers encountering us through the media. I understand not only how to write press releases, but also the necessity of communicating with many CJ departments to create them, and the need to move swiftly. I earnestly request the opportunity to showcase CJ in an even more impressive light through my hands and feet.